Quality clothing has never been more accessible than today, and yet, most people will still prefer to buy large quantities of cheap, low quality, unsustainable pieces for their wardrobes. Shein is a relatively recent development in the game of fashion that already sells more than Inditex (Zara’s and H&M’s parent company). Shein isn’t any other fast fashion retailer, they are actually a tech company. Founded by Chris Xu, an SEO expert, Shein first sold cheap Chinese wedding dresses under the name SheInside, and inadvertently created a global brand. Shein original business model worked by adding as many designs as possible to their market, and then buying them wholesale after orders piled up. In recent years, Shein’s growth allowed for a few changes in its business model. Traditionally, designers try to guess which of their designs will be most liked by customers before sending them to stores. What sets Shein apart however is the fact that they still add hundreds of new designs eve
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